Michael Somoroff is an internationally acclaimed director, photographer, and conceptual artist innovating at the forefront of diverse technology and media. As founder of MetaStudio he brings his creativity, highly accomplished craft and long experience in advertising to projects throughout the world. By focusing on effective media, the kind that results from intelligent problem solving, strong concept development, dedicated collaboration and the courage to question the boundaries between art, entertainment and business, MetaStudio creates high functioning content for diverse cultural platforms.